Friday, December 8, 2023

Elektrobit’s distinctive Theming Engine offers in-car customization for software-defined automobiles


  • Simple-to-use Android software program toolchain allows designers to model, localize and customise HMIs over car life.
  • Provides auto producers, fleet operators and mobility service suppliers thrilling new alternatives.
  • Aimed toward driving considerably improved shopper expertise and enhancing model loyalty.

Elektrobit immediately introduced the Theming Engine, that includes  progressive, new, software program able to totally customizing a car’s person interface at any level throughout the lifetime of the car—with out the necessity for a software program engineer. Elektrobit’s Theming Engine permits automotive OEMs, fleet managers, rental automotive operators and shared mobility service suppliers to personalize the appear and feel of a car “on the fly”, offering alternatives for income technology, improved buyer satisfaction and enhanced model loyalty past a car—or fleet’s—level of buy.

Customization and branding have by no means been extra vital to the auto business. In response to McKinsey, firms that excel in such options usually generate 40% extra income — and, throughout industries, those who obtain top-quartile efficiency in customization can generate greater than $1 trillion in new worth.

The Elektrobit Theming Engine offers easy-to-use design templates and configurations, primarily based on the Android platform, that allow cockpit design groups to provide and apply bespoke interfaces quickly. The Theming Engine decouples UI design from software program improvement so inventive designers can modify the appear and feel of an interface at any level inside the lifetime of a car. This makes it simple for them to create and deploy quite a lot of themes together with brand- or model-specific imagery, textual content sorts and colour schemes; updates for seasons, holidays, time of day and anniversaries, geographic positioning corresponding to present location or vacation spot location; and rather more.

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The Theming Engine allows OEMs to:

  • Create dynamic theming for automotive manufacturers, fashions, throughout areas or particular demographics. Design groups can simply create themes, whether or not brand-focused or consumer-driven, to speak an aesthetic and generate a singular person expertise. The Theming Engine makes it quick and straightforward to roll out themes throughout manufacturers, throughout automotive fashions, throughout areas or throughout completely different shopper demographics.
  • Foster buyer identification. Offering finish clients with the chance to precise their very own individuality by customizing their cockpit with their very own themes, thus enhancing buyer identification and satisfaction.
  • Construct customized triggers for theme modifications. The design group can outline triggers that enact theme modifications in a time-phased strategy, primarily based on person inputs or spurred by new company branding. New theming may be pushed over the air or accessed on demand by way of these triggers.
  • Help versatile theming. The Theming Engine can be utilized to outline completely different variants that may be rapidly developed and deployed — whereas previous variants may be eradicated — to deal with the wants of immediately’s demanding customers and fast-changing market circumstances. Sweeping modifications may be made throughout a given cockpit surroundings with minimal effort.
  • Speed up and streamline A/B testing. Testing colour calibration, distinction, and different theming traits may be time-consuming and resource-intensive. The Theming Engine hurries up and streamlines this course of. Colours, icons, fonts, and different parts may be rapidly modified and previewed by way of an iterative course of till simply the correct feel and look are achieved-directly within the life cockpit.
  • Tackle regional and native variations. At this time’s automotive markets are actually international in nature. The Theming Engine makes it simple to vary UI traits, together with measuring items, kind and icons, to accommodate completely different native languages and different person traits that change throughout markets.

“As soon as upon a time, aftermarket customization meant shiny wheels, loud decals, and in-vehicle equipment like gearshift sleeves. The digitally-aware shopper needs a automotive that meets their ever altering wants, together with superior inside options corresponding to curved glass shows, voice controls and user-specific interfaces with distinct theming,” in response to Siegfried Dirr, VP Engineering Companies and Applied sciences, Elektrobit. “Our Theming Engine gives a glimpse at the way forward for customization, addressing the calls for of digitally-focused clients for extra bespoke options, including branding and new income alternatives for OEMs past a car’s level of buy.”


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