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Furnishings World Information Desk on
11/10/2023
Progressive Sleep Applied sciences’ bedding model, Symphony Sleep®, is about to introduce its new showroom in Las Vegas come January 2024, alongside a particular advertising and marketing initiative titled ‘What’s your sleep angle?’
Positioned at C-1507 throughout the World Market Middle, the three,600-square-foot showroom merges a up to date European fashion with useful areas designed for product demonstrations and consumer discussions. The showroom will function Symphony Sleep’s full vary of adjustable bases, together with their newest choices.
On the coronary heart of the brand new advertising and marketing effort is the idea of ‘sleep angle’, geared toward educating shoppers on the wellness benefits of adjustable bases. John Schulte, president of Progressive Sleep Applied sciences, highlights the distinctive points of their product, stating, “Our product can elevate the sleeper as much as 12-and-a-half levels, which our advertising and marketing supplies will define a set of compelling advantages with the totally different levels of elevation. The advertising and marketing belongings we created to assist this key function in our base line-up are going for use in retail showrooms proper subsequent to the ground mannequin shows so they provide the tip customers and the RSA the visible studying instruments to grasp the advantages of elevated sleep.”
The advertising and marketing technique is designed to facilitate retail gross sales associates in guiding clients via the advantages of elevated sleep, fostering belief and enabling well-informed buying choices. It incorporates numerous components reminiscent of hanging graphics, headboard shows, mattress retainer bars with distant pockets, and ground stickers for a visually participating and academic buyer expertise.
Symphony Sleep will showcase this instructional toolkit together with its newest merchandise – mattresses, pillows, sheets, and platform frames – on the upcoming Las Vegas Market, scheduled from January 28 to February 1, 2024.
About Symphony Sleep®
Symphony Sleep is a model of Progressive Sleep Applied sciences (IST), a revolutionary sleep expertise firm based by trade veterans to supply the residential furnishings, house healthcare and leisure car industries with experience within the design, manufacturing and advertising and marketing of adjustable and platform beds, mattresses, pillows and sheets. With headquarters, warehousing and logistics in Missouri, IST has possession in factories and leverages a strategic manufacturing community throughout Asia, Europe and Central America. For extra data, go to symphonysleep.com.
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